Financing Integration
The project was to integrate a third-party financing solution into a merchant's website.
Role
UX UI Consultant
Duration
Jan - March 2018
(2 months)
Team:
Priya Bastianpillai (solo project)
Tools:
Sketch, InVision, Zeplin
Problem Statement
The primary challenges faced by stakeholders were how to gain the trust of the user, building confidence to select Flexiti at checkout, also allowing the user to maintain control over financing options for a positive experience. There are also challenges with building a seamless integration within the limitations of a merchants website.
We interviewed a group of stakeholders.
What are your concerns?
Process
Discovery and Research
Competitive research across other retail sites
Conduct stakeholder interviews
Define customer journey
Define product purpose and overall strategy with stakeholders
Prototyping and Testing
Create prototypes to test and refine design
Conduct usability testing and gather feedback
Refine the product based on user feedback and testing results
Ideation and Brainstorming
Evaluate pain points and create user personas
Evaluate and prioritize ideas based on feasibility, user needs, and business goals
Detailed Design and Implementation
Develop a comprehensive design plan that covers all UI and UX
Focus on visual elements and overall user experience with the application, ensuring it’s intuitive, efficient and enjoyable
Finalization and Launch
Make adjustments based on testing
Conduct thorough testing to ensure quality standards
Release application to the market
Continuously monitor performance and gather feedback
Results
A well-designed interface made the complex financial tasks easier to understand and complete, reducing frustration and increasing user confidence.
Educated and built confidence with the user, which enhanced emotional engagement and build trust, especially in the sensitive realm of financial services.
Higher conversion rates and ROI. Analytics showed an increase in website conversion rates.
Versatile, reusable components reduced the time and cost associated with development.
Faster time to market - efficient and user-friendly design helped Flexiti gain a competitive edge by offering faster and easier access to financing.
